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What TV did I buy? Cause I am confused.
Having been to the big-box store or surfed the web for the latest TV for you and your family, you will almost certainly have looked at 4k TV’s and UHD TV’s as well as TV’s that have HDR.
I am going to assume that as you are reading this you bought one of these, if not this might help clear some of the confusion up for you.
That new great looking TV is in your home but, what exactly did you buy and how can I see this amazing content that will showcase why I spent a little bit more to get this bad boy in my house? It says it is UHD but everyone keeps telling me about 4k and the person I bought the TV from said they are the exact same thing!
Well, let’s start with the easy stuff. Whether it says UHD or 4k on the box, it essentially the same thing for you but, they are different. The difference between UHD and 4k is in essence something you do not need to worry about and has more to do with the difference in Cinema standards, 4k. And broadcast/ TV displays, UHD. It has become apparent throughout the world that 4k is looking like the standard word that we will use for Ultra High Definition and 4k, so from here on out let’s just say CONGRATULATIONS you have a 4k TV. I will cover HDR at a later time.
Now there is a lot of technical stuff that I could go into but, I am guessing that if you really wanted a history lesson on this subject you would have already done so and I want to get to the stuff that is more interesting;-).
“My 4k TV is up and running”. Is it?
The 4k TV is up on the wall and I want to start watching 4k content so I can show all my friends how cool this thing is. I plugged in my cable cable box, connected it via HDMI and look my cable service looks great, I can’t believe the difference in picture quality WOW!!!!!!! I feel like I am actually there with the actors, this is so cool. Sadly, unless you have a cable company that offers 4k content and they have supplied you a 4k compatible Set-top-box you are not getting 4k you are getting a better picture but you have not even started to see what real 4k looks like.
Let’s start with the easy stuff that people just forget to tell you.
Did you get a 4k compatible HDMI cable? If you are like the vast majority of people I have spoken to the answer is no. Back to the store and make sure the HDMI says it is 4k, quick tip for you, I buy mine at Sam’s or Costco they are cheaper and they work fine plus having a spare is never a bad idea.
I have the 4k HDMI cable and now I am ready………..right?
You are getting there but make sure you read the TV Manufacturers booklet, many TV’s have a specific HDMI port for 4k and that should be shown in the getting started section of the pamphlet. If you threw it away because you already knew how to plug a TV in (that’s the kinda thing I do) look at where the HDMI ports are and if the HDMI cable needs to be in a specific port it usually has a label next to that port. Don’t panic if it does not have a specific port, more and more TV’s are being made where you can plug that cable into any port. Now you are all plugged in the TV is ready, all you need is to find the content
Next time we will discuss where to get your 4k content and touch on HDR.
Millennials’ 4K UHD channel #C4K360 starts its worldwide distribution with leading Pay-TV platforms ETISALAT & TRICOLOR
#C4K360, the world’s first and only 24/7 UHD 4K channel dedicated to Millennials has completed 2 major distribution deals with leading Pay-TV operators TRICOLOR in Russia and ETISALAT in the United Arabic Emirates (UAE).
Tailored to young audiences, #C4K360 offers Ultra HD content featuring high-end entertainment programmes including Lifestyle magazines, Interviews, Travel Destinations, Gaming/Gameplay, Extreme sports, e-Sports, together with mega concerts and festivals in native 4K UHD, as well as other amazing premium 4K UHD content. Viewers of #C4K360 can even “Go VR” on their mobile devices by flashing QR codes appearing on their TV screen to enjoy immersive VR videos being pushed directly in their hands and pockets.
With 14 million subscribers TRICOLOR is the leading European DTH platform and number 1 Pay-TV operator in Russia. #C4K360, which is available via the Express-AMU and Eutelsat 36B satellites in MPEG-4, has launched on August 1 and is now included in TRICOLOR’s Ultra HD package.
ETISALAT is the UAE's leading telecommunications operator and one of the largest corporations in the MENA. ETISALAT serves 11.6 million residential customers. As well as establishing several "firsts" over the past four decades, ETISALAT has deployed many innovative technologies and services to remain at the leading edge of customer experience. #C4K360 has been launched June 1st on ETISALAT’s cable and IPTV homes.
“#C4K360 goes beyond TV to give a total immersive 4K experience and fully embraces the second screen. We are very excited to reveal to our community our premium exclusive 4K & VR content. With #C4K360 and a mobile device, participate in mega concerts and thrilling events, be part of a drone race, dance among thousands of people at festivals, dive from a plane or sit in the first row on roller coasters! Stop watching, start living!” said Chairman and CEO Stéphane SCHWEITZER.
Always at the forefront of innovation, the creators of Clubbing TV have launched this year #C4K360, the first 4K UHD linear channel giving access to virtual reality. The new UHD channel fully embraces the second screen concept with 360° Virtual Reality premium content in addition to ultra-high resolution production values, increasingly important to millennial viewers. Already transmitted on EUTELSAT HOTBIRD & ASTRA SES-1, #C4K360 is licensed across North America via Vivicast Media and across Europe & Asia by Turnaround TV.
Can’t wait to see? Meet us at MIPCOM Booth P-1.C67